Best Cruelty-Free Shampoos For Colored Hair

Are you looking for a shampoo that prolongs the life of your hair color and that isn’t tested on animals? We’ve got you! Read on to find the 12 best cruelty-free shampoos for colored hair of 2022.

Before we dive in, let’s talk about the causes of color fading and why using shampoo for color-treated hair is key to maintaining a fresh hue in between salon visits.

Or jump directly to The 12 Best Cruelty-Free Shampoos for Colored Hair


In This Article

  1. The Causes of Color Fading And Why Use Shampoo for Color-Treated Hair
  2. The 12 Best Cruelty-Free Shampoos for Colored Hair
    1. Best Overall: Amika – Vault Color-Lock Shampoo vegan
    2. Best Overall, Runner-Up: Joico – Colorful Anti-Fade Shampoo
    3. Best Overall, 2nd Runner-Up: Color Wow – Color Security Shampoo
    4. Best for Dry Hair: Pureology – Hydrate Colour Care Shampoo vegan
    5. Best Plant-Based: Aveda – Color Conserve Shampoo vegan
    6. Best for Damaged Hair: Olaplex – No. 4 Bond Maintenance Shampoo vegan
    7. Best Purple Shampoo: DpHue – Cool Blonde Shampoo
    8. Best Nourishing Shampoo: Kevin Murphy – Angel Wash vegan
    9. Best for Fine and Flat Hair: SachaJuan – Colour Protect Shampoo
    10. Best for Brunettes: Not Your Mother’s – Triple Threat Brunette Blue Treatment Shampoo
    11. Best Splurge: Oribe – Shampoo for Beautiful Color
    12. Best for Dry and Dull Hair: R+Co – Gemstone Color Shampoo vegan
  3. Other Tips To Prolong Your Hair Color
  4. FAQ
    1. How Do We Know If A Brand Is Cruelty-Free?
    2. What Is The Difference Between Cruelty-Free and Vegan?
  5. Why Trust Beauty.Beyond.Cruelty


The Causes of Color Fading And Why Use Shampoo for Color-Treated Hair

There are several factors that contribute to color fading. Think of the sun, heat-styling tools, damage, and the biggest one: water.

That is why the best thing you can do to prolong your color is waiting as long as you can to get your hair wet.

When it is time for a wash, using a shampoo formulated for color-treated hair is one of the most important steps to keeping your latest dye job looking fresh as long as possible.

Read on to find the best cruelty-free shampoos for colored-hair.


Shampoo for Colored Hair

Shampoo for color-treated hair cleanses your hair like a regular shampoo, yet aims to minimize color fading while doing so.

How? Shampoo designed for colored hair is made with color-protecting ingredients to prolong the life of your color. They also lack ingredients that potentially can strip your color. Some shampoos offer UV protection to shield your color from the sun, which can especially be beneficial during summer.


The 12 Best Cruelty-Free Shampoos for Colored Hair (Including 6 Vegan Options)

There are a lot of color-safe shampoos on the market. Since you’re here you’re looking for a shampoo that isn’t tested on animals. In the name of research (and so you don’t have to) we’ve curated the best cruelty-free shampoos for colored hair out there.


Vegan

In the beauty industry, ‘cruelty-free’ refers to animal testing, whereas vegan means a product doesn’t contain any animal-derived ingredients or byproducts. The products below are all cruelty-free. If you are in the market for a cruelty-free and vegan shampoo for color-treated hair, this list offers you 6 options.


All products featured on beauty.beyond.cruelty are independently selected. If you buy something through our retail links, we may earn an affiliate commission (at no additional cost to you). See our affiliate disclosure for more information.


1/12

Best Cruelty-Free Shampoo for Colored Hair:

Amika

Vault Color-Lock Shampoo

Amika Vault Color-Lock Shampoo

Why We Love:

  • cleanses gently
  • sulfate-free
  • lathers well
  • packed with color-protecting ingredients like soybean oil
  • offers UV protection
  • with Amika’s signature scent: a blend of vanilla, citrus, and sweet clover
  • affordable


What We Love Less:

  • Scent can be strong for some

VIEW ON AMAZON | $

Made with color-protecting ingredients and UV filters, this shampoo preserves the life of your color while it cleanses. Even though it’s sulfate-free it suds up effortlessly. It leaves hair clean, bouncy and scented like you just walked out of the salon.

Best for: all color-treated hair | Cruelty-free: yes, Amika is a cruelty-free brand | Vegan: yes, this is a vegan product. However Amika is not a vegan brand, as it also sell products that do contain animal (by)products | Free of: paraben, phthalates, sulfates SLS and SLES, mineral oil, animal-derived ingredients, animal testing | Packaging: recyclable plastic


2/12

Best Cruelty-Free Shampoo for Colored Hair, Runner-Up:

Joico

Colorful Anti-Fade Shampoo

Joico Colorful Anti-Fade Shampoo

Why We Love:

  • cleanses gently + thoroughly
  • sulfate-free
  • lathers well
  • moisturizing
  • doesn’t weigh hair down
  • pleasant shampoo scent


What We Love Less:

  • a little pricey

VIEW ON AMAZON | $$

This sulfate-free sudser provides a thorough cleanse without leaving hair feeling stripped and while fade-fighting ingredients like camellia oil and pomegranate fruit extract make sure your color stays intact. It also moisturizes without weighing hair down and it has a pleasant shampoo scent.

Best for: all colored hair | Cruelty-free: yes, Joico is a cruelty-free brand | Vegan: no | Free of: sulfates SLS and SLES, animal testing | Packaging: plastic


3/12

Best Cruelty-Free Shampoo for Color-Treated Hair, 2nd Runner-Up:

Color Wow

Color Security Shampoo

Color Wow Color Security Shampoo

Why We Love:

  • mild shampoo that cleanses thoroughly
  • doesn’t leave behind any residue nor weighs hair down
  • extends time between washes
  • free of sulfates, silicones, paraben, and oils (to name a few)
  • lathers well
  • barely-there scent


What We Love Less:

  • can be a little bit drying, so follow with the conditioner

VIEW ON AMAZON | $

Where some color-protecting shampoos can leave a film on your hair, this oil-, silicone-, and conditioning agents-free shampoo leaves hair ultra-clean and 100% residue-free. It costs a little more, but you only need a coin-size amount to get the job done and it extends time between washes. Works on all hair types, including extensions.

Best for: all color-treated hair | Cruelty-free: yes, Color Wow is a cruelty-free brand | Vegan: no | Free of: paraben, phthalates, sulfates SLS and SLES, silicones, oils, gluten, animal testing | Packaging: plastic


4/12

Best for Dry Hair:

Pureology

Hydrate Shampoo

Pureology Hydrate Shampoo

Why We Love:

  • cleanses gently
  • non-stripping
  • deeply hydrating
  • sulfate-free
  • lathers well
  • with patented antifade complex
  • offers UV protection
  • cleanses gently
  • vegan
  • spa-like scent


What We Love Less:

  • pricey

VIEW ON AMAZON | $$$

Medium to thick hair is prone to dryness, which is where this ultra-hydrating pick comes in. A mild cleanser that helps combat dryness and support hair’s health. Sulfate-free, yet with the smallest amount you build up a rich lather. Like every product of Pureology, it’s infused with their patented Antifade Complex to protect your color from fading. Plus, it also offers UV protection.

When your hair is dry, conditioner is a must. Team it up with the brand’s widely loved Hydrate Conditioner.

Best for: dry, medium to thick color-treated hair | Cruelty-free: yes, Pureology is a cruelty-free brand. Do note that Pureology is owned by L’oréal, a brand that is not cruelty-free | Vegan: yes, Pureology is a 100% vegan brand | Free of: sulfates SLS and SLES, animal testing, animal (by)products | Packaging: post-consumer recycled plastic, recyclable


5/12

Best Plant-Based:

Aveda

Color Conserve Shampoo

Aveda Color Conserve Shampoo

Why We Love:

  • cleanses well
  • sulfate-free
  • lathers well
  • non-drying
  • smells like a spa
  • vegan


What We Love Less:

  • a little pricey

VIEW ON AMAZON | $$

Aveda’s color-safe shampoo helps maintain vibrant color while gently cleansing hair with 90% natural ingredients. The sulfate-free formula has good lather, isn’t drying, and keeps hair shiny. But honestly, the best part may be the herbal fragrance that turns your shower into a spa moment.

Best for: all color-treated hair | Cruelty-free: yes, Aveda is a cruelty-free brand. Do note that Aveda is owned by Estée Lauder, a brand that is not cruelty-free | Vegan: yes, Aveda is a 100% vegan brand | Free of: paraben, sulfates SLS and SLES, mineral oil, animal testing | Packaging: post-consumer recycled plastic + recyclable


6/12

Best Cruelty-Free + Color-Safe Shampoo for Damaged Hair:

Olaplex

No. 4 Bond Maintenance Shampoo

Olaplex No.4 Bond Maintenance Shampoo

Why We Love:

  • effectively repairs damaged hair
  • innovative hair bond rebuilding formula
  • sulfate-free
  • lathers well
  • less split ends, breakage, and frizz
  • salon-quality


What We Love Less:

  • a little pricey

VIEW ON AMAZON | $$

Completely color-safe, this hair stylist’s favorite is choice when your bleached or color-treated hair has gotten damaged in the process. The innovative formula contains the brand’s patented bis-aminopropyl diglycol dimaleate rebuilds broken hair bonds to transform hair into a healthier state with each use. Expect soft and tangle-free lengths with less breakage and frizz.

Pair with Olaplex No. 5 Bond Maintenance Conditioner for even better results.  

Best for: damaged color-treated hair | Cruelty-free: yes, Olaplex is a cruelty-free brand | Vegan: yes, Olaplex is a vegan brand | Free of: paraben, phthalates, sulfates SLS and SLES, animal testing, animal-derived ingredients | Packaging: plastic


RELATED: The Best Cruelty-Free Shampoos for Dry and Damaged Hair


7/12

Best Color-Safe Purple Shampoo:

DpHue

Cool Blonde Shampoo

Dphue Cool Blonde Shampoo

Why We Love:

  • highly pigmented purple shampoo
  • hair is less brassy after 1 wash
  • sulfate-free
  • lathers well
  • non-drying
  • cleanses gently
  • smells like a salon shampoo


What We Love Less:

  • can stain your hands and nails

VIEW ON AMAZON | $$

This color-safe purple shampoo contains loads of purple pigments to correct orange and yellow tones and leave blonde and silver hair brighter and cooler-toned with every wash. Although sulfate-free, it lathers up well. The salon scent is just another plus.

Best for: color-treated blondes | Cruelty-free: yes, DpHue is a cruelty-free brand | Vegan: no, DpHue is not vegan | Free of: paraben, sulfates SLS and SLES, animal testing | Packaging: plastic

RELATED: The Best Cruelty-Free Purple Shampoos


8/12

Best Nourishing Shampoo for Color-Treated Hair:

Kevin Murphy

Angel Wash

Kevin Murphy Angel Wash

Why We Love:

  • very nourishing and hydrating
  • gives a light wash
  • smells sweet
  • leaves hair soft and frizz-free
  • salon-quality
  • vegan


What We Love Less:

  • the shampoo is sometimes hard to get out of the bottle
  • pricey

VIEW ON AMAZON | $$$

This nourishing formula is great for those with fine and dry or bleached hair.

Angel Wash gives you a light wash while adding a ton of hydration. Note that if your hair is in good condition, this shampoo is probably too heavy for you.

Best for: fine + dry/damaged color-treated/bleached hair | Cruelty-free: yes, Kevin Murphy is a cruelty-free brand | Vegan: yes, this is a vegan product | Free of: paraben, sulfates SLS and SLES, animal testing, animal-derived ingredients | Packaging: plastic


9/12

Best for Fine and Flat Hair:

SachaJuan

Colour Protect Shampoo

Sachajuan Colour Protect Shampoo

Why We Love:

  • leaves hair clean and bouncy
  • doesn’t weigh hair down
  • offers UV protection
  • musky scent


What We Love Less:

  • contains sulfates

VIEW ON AMAZON | $$

This multitasking shampoo is the right pick for those with fine and flat hair. Not only does it protect your color while it cleanses daily buildup, it also brings some bounce to fine strands. If this is what you are looking for and you like the scent of musk, this is your shampoo. An added bonus for UV protection.

Best for: fine or flat color-treated hair | Cruelty-free: yes, SachaJuan is a cruelty-free brand | Vegan: no | Free of: paraben, phthalates, animal testing | Packaging: plastic


RELATED: The Best Cruelty-Free Volumizing Shampoos



10/12

Best for Brunettes:

Not Your Mother’s

Triple Threat Brunette Blue Treatment Shampoo

Not Your Mother's Triple Threat Brunette Shampoo

Why We Love:

  • neutralizes orange tones in brunette hair
  • cleanses gently
  • moisturizing formula
  • lathers well
  • orange scent
  • affordable
  • free of sulfates, paraben, phthalates, and silicones
  • vegan


What We Love Less:

  • will take a few washes before you see a difference
  • doesn’t cancel out red tones

VIEW ON AMAZON | $

Brassiness isn’t something only blondes are dealing with. Where blondes struggle with yellow tones, color-treated brunettes are faced with orange tones peeking through. Sounds familiar? Enter Not Your Mother’s Triple Threat Brunette Shampoo. The blue pigments in this color-safe formula neutralize orange in brown hair, making your hue look cooler after a few washes. It’s formulated with blue tansy oil and glycerin to leave your hair healthy and shiny.

Best for: color-treated brunette hair | Cruelty-free: yes | Vegan: yes, this is a vegan product. That said, Not Your Mother’s is not a vegan brand, meaning they also sell non-vegan products | Free of: paraben, phthalates, sulfates SLS and SLES, silicones, gluten, animal testing | Packaging: plastic


RELATED: The Best Cruelty-Free Blue Shampoos

11/12

Best Splurge:

Oribe

Shampoo for Beautiful Color

Oribe Shampoo For Beautiful Color

Why We Love:

  • ultra-luxe
  • very nourishing
  • leaves hair soft and manageable
  • boosts shine
  • with Oribe’s signature scent
  • lathers very well
  • you only need a dime size
  • salon-quality


What We Love Less:

  • pricey

VIEW ON AMAZON | $$$$

If your bank account allows, this luxe color-safe shampoo leaves hair soft, manageable, and shiny. It comes with Oribe’s signature citrus scent, so you know your hair is going to smell amazing. Expensive, yes. That said, you only need the smallest amount of this highly concentrated formula to turn it into the richest foam.

Best for: dry color-treated hair | Cruelty-free: yes, Oribe is a cruelty-free brand. However, Oribe is owned by KAO, a company that is not cruelty-free | Vegan: no | Free of: sulfates SLS and SLES, paraben, gluten, animal testing | Packaging: plastic


12/12

Best for Dry and Dull Hair:

R+Co

Gemstone Color Shampoo

R+Co Gemstone Color Shampoo

Why We Love:

  • moisturizing yet lightweight formula
  • tames frizz
  • boost shine
  • lathers well
  • salon-quality
  • vegan
  • you only need a dime size
  • spa-like scent


What We Love Less:

  • pricey

VIEW ON AMAZON | $$$

If you’re looking for a color-safe shampoo that is moisturizing without being heavy, opt for R+Co’s Gemstone Color Shampoo. It comes with antioxidant-rich lychee extract, okra seed extract, and vitamin E to condition, tame frizz, and boost shine. The spa-like scent will leave you feeling zen all day.

Best for: dry color-treated hair | Cruelty-free: yes, R+Co is a cruelty-free brand | Vegan: yes, R+Co is a vegan brand | Free of: paraben, sulfates SLS and SLES, mineral oil, gluten, animal testing, animal-derived ingredients | Packaging: 55% post consumer recycled plastic



Other Tips To Prolong Your Hair Color

  • The lesser you wash your hair, the longer your hair color will last. To extend time between washes, use dry shampoo to remove excess oil and keep your roots fresh.
  • Avoid clarifying shampoo or dandruff shampoo, these formulas often contain ingredients that are known to be color-stripping
  • Avoid shampoos that contain harsh sulfates (think SLS and SLES) as these ingredients can remove the artificial color from your hair
  • Wash with cool or lukewarm water, as hot water opens the hair cuticle allowing the color molecules to escape
  • Hair color fades quicker in dry, damaged hair, so always follow with a conditioner or hair mask to add moisture to the hair and to close the hair cuticles
  • When it’s sunny wear a hat or sun protection for your hair
  • Apply heat protection before using your heat styling tools

FAQ

How Do We Know If A Brand Is Cruelty-Free?

We at Beauty.Beyond.Cruelty always do our research to ensure the brands on this site don’t test on animals or allow others to do so on their behalf.

We check the brand’s cruelty-free status on their website, we reach out to brands, we verify if the brand is certified cruelty-free by PETA or Leaping Bunny, and we check its status with cruelty-free database Cruelty-Free Kitty.

Sometimes, the cruelty-free status of a brand remains unclear. If there is any doubt about a brand being 100% cruelty-free, the brand will not make it in here.


Parent Company Note

A cruelty-free brand can be owned by a parent company that does tests on animals.

Since the products and ingredients of the brand itself are never tested on animals, we at Beauty.Beyond.Cruelty consider these brands to be cruelty-free.

However, we do always mention it below each product when a brand has a parent company that tests on animals.

What Is The Difference Between Cruelty-Free and Vegan?

The term cruelty-free means a product and its ingredients haven’t been tested on animals. Whereas vegan means a product does not contain any animal ingredients or (by)products.

A product can be cruelty-free and not vegan. In the same way, a product can be vegan and not cruelty-free.



Why Trust Beauty.Beyond.Cruelty

We at Beauty.Beyond.Cruelty are beauty enthusiasts + devoted animal lovers that pour through the internet to select the best cruelty-free skincare, hair, and makeup products that are here to find.

Our findings are based on reading (lots of) reviews, doing ingredient research as well as testing the products ourselves.


Questions or Remarks?

Do you have any questions or remarks about any of the cruelty-free shampoos for colored hair in this article, or do you know a shampoo that needs to be on this list? We’d love to hear from you in the comments down below.


More Cruelty-Free Hair Care:


This post has been updated in July 2022 since it was originally published in October 2020.