best cruelty free Best Vegan Purple Shampoos

Looking for a vegan purple shampoo to keep your blonde from turning brassy? Say hello cool blonde you with these best vegan and cruelty-free purple shampoos.

Purple shampoo is the easiest way to keep the brassy tones at bay and perfect your bleached (or natural) blonde without a trip to the salon.

There are a lot of purple shampoos on the market, but unfortunately not a lot of them are vegan. To make it a little easier for you, we’ve curated the best vegan purple shampoos out there.

Why Purple Shampoo?

On the color wheel purple is the exact opposite of yellow, which is why purple shampoo neutralizes yellow tones and transforms you to a cool-toned blonde as though you just stepped out of the salon.

For purple shampoos counts, the darker the purple, the better. And the longer you leave it on, the stronger the effect. If you want your brassy locks to be gone by tomorrow take a strongly pigmented purple shampoo such as Olaplex No. 4P Blonde Enhancer Toning Shampoo and leave it on for a few minutes. Be cautious though, you don’t want to end up with lavender tresses.

Read on to find your vegan and cruelty-free purple shampoo to tone your blonde in just a few minutes.


  1. Best Overall: Eva NYC – Tone It Down Blonde Shampoo
  2. Budget-Friendly: Paul Mitchell – Platinum Blonde Shampoo
  3. Best Gentle Purple Shampoo: R+Co – Sunset Blvd Daily Blonde Shampoo
  4. For Damaged Blondes: Olaplex – No. 4P Blonde Enhancer Toning Shampoo
  5. Best Purple Mask: Verb – Purple Mask
  6. Affordable: Not Your Mother’s – Blonde Moment Treatment Shampoo
  7. Quick-Fix: Lush – Daddy-O Shampoo
  8. Best Everyday Purple Shampoo: Aveda – Blue Malva Color Shampoo

The 8 Best Vegan and Cruelty-Free Purple Shampoos

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Best Overall:

best vegan shampoos eva nyc tone it down blonde shampoo

Eva NYC – Tone It Down Blonde Shampoo

Shop at Amazon | $

The purple pigments of this shampoo neutralize yellow and brassy tones in one wash. It has subtle citrus scent. Packed with hydrating ingredients such as wild cherry bark and argan oil this is safe to use on dry hair too. To keep your hue looking as cold as ice, pair it up with the purple conditioner.

Free of: paraben, phthalates, sulfates SLS and SLES, mineral oil, animal (by)products



best vegan shampoos paul mitchell platinum blonde shampoo

Paul Mitchell – Platinum Blonde Shampoo

Shop at Amazon | $

This melon-scented shampoo leaves hair looking vibrant and light. It banishes brassy tones and enhances blonde. As with most purple shampoos it can be a bit drying so follow with conditioner and don’t use more than needed.

Free of: paraben, animal (by)products

Related: The Best Cruelty-Free Conditioners


Best Gentle Purple Shampoo:

best vegan shampoos r+co sunset blvd daily blonde shampoo

R+Co – Sunset Blvd Daily Blonde Shampoo

Shop at Amazon | $$$

Gentle toner with zesty unisex fragrance that turns warm tones into platinum perfection. Due to the lack of harsh ingredients it is a safe choice for coarse, under-hydrated and bleached hair.

Free of: paraben, sulfates SLS and SLES, animal (by)products


Best For Damaged Blondes:

olaplex no. 4p blonde enhancer toning shampoo

Olaplex – No. 4P Blonde Enhancer Toning Shampoo

Shop at Amazon | $$

This game changer just came to the market and will safe you a salon visit. Olaplex developed a potent purple shampoo that tones your blonde to perfection with one wash only. As it is Olaplex, this purple shampoo protects and repairs your hair while it tones and leaves it soft and frizz-free, which is quite rare for a purple shampoo.

Free of: paraben, phthalates, sulfates, animal-derived ingredients


Best Toning Mask:

best vegan shampoos verb purple mask

Verb – Purple Mask

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After shampoo leave this purple mask on for 5-20 minutes to brighten blonde and cancel out the yellowness with one use. It has a light grapefruit/oatmeal scent.

Do note that, although this is a “mask”, it still can be a bit drying as with purple shampoo. To avoid dry ends, use conditioner or alternate with a hydrating mask.

Free of: paraben, sulfates SLS and SLES, animal (by)products



best vegan shampoos not your mother's blonde moment treatment shampoo

Not Your Mother’s – Blonde Moment Treatment Shampoo

Shop at Amazon | $

This budget-friendly purple shampoo cleanses while reducing brassiness and reviving your shade. The intense color makes sure you will notice a difference with the first wash. It has a pleasant scent of violets.

Free of: paraben, phthalates, sulfates SLS and SLES, animal (by)products, gluten



best vegan shampoos lush daddy-o shampoo

Lush – Daddy-O Shampoo

Shop at Lush | $$$

Dark vibrant purple shampoo that instantly cancels out the yellow and lightens the blonde. At the same time ingredients such as coconut oil and seaweed leave hair soft and shiny.

Note to those sensitive of scents, this shampoo comes with a perfume of violets that will last for days.

Free of: animal (by)products


Best Everyday Purple Shampoo

best vegan shampoos aveda blue malva color shampoo

Aveda – Blue Malva Color Shampoo

Shop at Amazon | $$

Looking for a blonde enhancing shampoo that you can use daily without drying out your hair? Aveda’s Blue Malva is a subtle purple shampoo that is easy on hair and scalp. It leaves hair healthy, bright and smelling like cherries. Plus, it comes in a big bottle that will last ages.

Free of: paraben, animal (by)products

Parent company: Aveda is owned by Estée Lauder, a company that is not cruelty-free

More Vegan + Cruelty-Free Haircare: